The Ask: Boost Ghostwolf’s social presence and reach new audiences- all on a lean budget
The Challenge:
At $12 a bottle, Ghostwolf is priced 140% above the average hot sauce. Most people won’t drop that kind of cash on something they’ve never tasted- especially with cheaper options everywhere
The Opportunity:
Tap into a growing community of flavor chasers- people who explore new restaurants and seek out bold, unforgettable bites. They’re always on the lookout for something that stands out- and they love discovering it on the plate before it hits their pantry
Target Audience: The Heat Fanatic – a flavor-obsessed foodie who treats dining out like a culinary adventure. They crave intensity, appreciate craft, and see hot sauce as a key ingredient- not a sidekick
Insight
For true spice lovers, hot sauce isn’t just a condiment — it’s a culinary experience worth seeking out
Strategy:
Partner with local restaurants to put Ghostwolf on the menu, letting people taste the experience before committing to the bottle
What does that look like?
The hot sauce isn’t just sitting on the table — it’s lighting up the cocktail menu
Social Media Graphics
Photography: Brooke Mattingly
Graphic Design: Caroline Beck, Sarah Davis
Set Design, Model: Ashley Karn